This album should be huge. It’s not obscure by any means, with Wikipedia listing at least 9 sites that reviewed it. Still, none of these songs were familiar to me. Even if you don’t listen to the radio daily, you will end up hearing “This is What You Came For” or whatever crap Sia is vomiting. So why is my only previous experience with these guys is a feature on a Jack U single, that I only heard about because I’m a Skrillex fanboy?
This isn’t a fanboy ranting about his favorite band. I love Little Boots, but her style is too subdued for mainstream success. AlunaGeorge, however, sum up the sounds of the all big hits on the radio. In and of itself, it’s neutral since hits on the radio tend to go from horrifingly bad (“The Greatest”), to awesome (“Sugar”), to okay (“How Deep Is Your Love”) and future classics (The Weeknd in general). What’s amazing is how AlunaGeorge get it right. I’m not snobbish. I can imagine all the sounds on the radio forming to create a decent song. It’s just that every time I imagine the existence of such a song, it ends up sounding like “Mean What I Mean”.
I mention that song specifically, and not just because its hook is killer. Female empowerment is topical now, and it’s another song about bragging about rejecting unattractive guys. Such songs can be obnoxious, especially if the topic takes over the message. Just look at Meghan Trainor’s “No”. AlunaGeorge just turn it to stomping, cocky Pop song full of real confidence. Aluna sounds more confident than trying to impress. Two rappers are featured in it, they’re absolutely boring but Aluna is so good it’s easy to forget them.
Aluna is a an excellent vocalist. George supplies plenty of banging beats, but Aluna sings exactly how Pop singers should. She never stretches her voice, always letting the melody drive the song. It’s not subduing your personality, but understanding that vocal acrobatics only impressive non-musical people. She has plenty of personality – else she wouldn’t be able to pass off “Mean What I Mean” so well – she just never lets it get in the way of the song. Her singing is closer in style to Little Boots. If her personality doesn’t come out of one song, it does come out from a full album.
Personality-wise, she’s like CHVRCHES’ Lauren more fun-loving sister. Although her voice has a childish tint to it, the songs often have an aggressive, determined edge to them. “Mean What I Mean”, “Jealous” and especially “Not About Love” have an aggressive edge to them. The lattermost especially has CHVRCHES-worthy lyrics of dismissing a former lover. It’s all sang with a bit of placidity, like Aluna actually is above it all. That makes her sound far stronger than all her peers. Even “I’m In Control” sounds confrontational.
Although there are a lot of collaborations here, there’s still a uniform sound and concept. “Mediator” may use live drums and “I’m In Control” jumps on the tropical moombahton thing, but it never sounds schizophrenic. I’m not sure it was supposed to. The whole thing plays like a party record, moving from mood to mood without trying to alienate the audience. Even the sequencing supports it, with the bass-heavy “My Blood” and “Full Swing” stuck at the beginning while the middle has the more House-influenced “I’m In Control” and “Jealous”. The sounds occasionally change, but the purpose remains the same. It speaks volume of Aluna’s personality that it all sounds like products of their own. Instead of jumping on trends, the duo just destroys everyone else who does the same thing.
There were times when Pop music was the butt of critics, when this sort of party music was scoffed compared to ‘serious art’, like Dream Theater. I don’t know if albums like these changed people minds or we simply all grew up. Nevertheless, it’s a great example of how contemporary music is in no competition against ‘the old classic stuff’. We’re talking about 12 songs with great hooks, great beats and a fantastic singer. After this, the idea that some people don’t like Pop music looks silly.
3.5 mean out of 5 mean