What’s originality, anyway?
Artists make breakthroughs all the time. People mix genres for the first time, all the time. It’s not so much that we invent stuff, but we discover it. Ideas are bones buried in the ground and we’re all digging. Every idea will be discovered someday. The original artist is the one that collects a few bones and constructs something unique to them. Their construction is something no one will ever be able to replicate.
It bogs down to ‘personality’ and that’s something an artist cannot copy. You can copy techniques or sounds, but you can’t copy the demeanor, the attitude in the singer or their overall approach. People who criticized Manson for ripping off Ministry missed their radically different approaches. The reason Mechanical Animals renders Ziggy Stardust irrelevant is because the latter is, at the end, mostly a melodic rock album. Its approach was easily replicated.
I doubt anyone will be able to replicate Awolnation’s approach. Some bands come close. Twenty One Pilots specifically sound like a more personal and sincere version of this. A lot of modern Pop bands now don’t see the lines between genres, but none blur them so explicitly and effortlessly like Awolnation.
A lot of genre-bending artists make a conscious effort to be weird. They’ll produce huge albums with long titles. Sometimes they’ll even inform you of the genre they’re imitating and will send the most obvious cues. That approach is far from bad, since their mere excitement of what you can do with music is engrossing. Bruno doesn’t sound like he’s experimental on purpose. It comes naturally to him.
You can hear traces of many genres in this music. Any attempt to put it in a single genre is misleading. Although the vocals are rough like a Hard Rock record, the backdrop is mostly electronic. It’s not all pleasant synths there, too. There is plenty of static, Industrial noise.
The center of attention is never the experimentation. By the time “Wake Up” arrives and Bruno starts rapping, he already experimented with screaming, aggressive singing and soulful singing. It’s hard to notice it, though. He’s so focused on the songwriting.
While the effortlessness is impressive, it also sounds like Bruno is holding himself back. If he’s capable of putting “Burn It Down”, “Sail” and “Kill Your Heroes” in the same album, what is he capable when he has ambitions? Only “Guilty Filthy Soul” is annoying with the pausing in the hooks, but until then the hooks are killer. “Sail” doesn’t dominate the album like it should. It’s the weirdest experiment, but the aggressive “Burn It Down” and the Pop masterpiece “Kill Your Heroes” rival it for attention.
The closing track is the heart of the album, and should’ve been one of the most talked about tracks of 2011. It’s a ten-minute Dance song with ten different hooks and a Rap verse. It’s a behemoth that’s hard to dislike unless you consider noise a necessary element in music. Music nerds will fall for its experimental nature, but anyone else has great hooks and a bassline to groove to.
It’s a clear attempt to make something important and attention-grabbing, but the rest of the album is casual. The approaches are both similar and different. It’s as if the whole album is a collection of B-Side for “Knights of Shame”. Until halfway through it, Bruno doesn’t even sound capable of such a song. He’s a great Pop songwriter but he’s too scared to go full-on weird.
The last track may be confusing, but it’s the perfect closer. Megalithic Symphony is a genreless, ear-friendly album. Bruno should be capable of bigger things. A person who can mix genres without even trying deserves to drop a classic. Still, it’s hard for me to imagine people finding this completely worthless.
4 knights of shame out of 5