Network (1976)

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Someone decided to take all the literature by Neil Postman and Jerry Mender and make a film out of it. Countless of films and works about technology are praised for ‘staying relevant’. It’s a vague statement. A lot of works remain relevant because many themes are universal. Network is still relevant because it doesn’t actually criticize television, but viral content.

Content becomes viral when it gets people talking. Viral content has built-in emotional appeal. It’s immediate, doesn’t demand too much of us and is escapist. It makes us either mad as hell, or forget that we should be mad as hell.

There was a story about a girl who became an ‘advice animal’, and how this disabled person was exploited for cheap laughs. It’s no different than what the network, or even the world does to Howard Beale. People get their entertainment and their release, so they don’t care that the person on TV clearly needs some help. Sometimes the person has to exploit themselves on TV in order to get ahead. Budd Dywer exploited the viral nature of suicide on TV for his own gain.

Some viral content may seem like it has a noble purpose, but it is all just emotional manipulation. Beale rants and raves about a deal with the CCA. Sure, it got the people to send telegrams to the white house but it did more harm than good. That’s because the people didn’t care about learning or understanding. Viral charities give us a simple cause – an evil corporation, a terrible disease – and encourage us to do something simple to solve it. Problems aren’t just solved by pouring ice on ourselves, and spamming the government with uninformed telegrams only leads them the wrong way.

Of course, there’s great irony in the fact this is a film that criticizes television. A book called Nation of Rebels deals with this situation. Often, ideas are co-opted by the same groups the idea fights against. Television destroys or makes presidents, but both are good for them. Criticizing television can also make for great TV, because every idea can be oversimplified.

This is what’s so scary about the medium and why Jerry Mender doesn’t sound so irrational in his book. No idea is too pure that it can’t be simplified, commodified and stripped of its depth. Both fear and sedation make for great television. Beale hates television, but the institution is so strong that it swallowed him. Instead of fighting television, he made it stronger by criticizing it on television. Instead of people turning off their sets like Beale tells them so, they keep watching to hear his rants against television.

It’s the format that simplifies those ideas. When watching TV, a video of terrorist shooting up the place is more attention-grabbing than their background. These various types of content – terrorists, funny videos, weather are all smashed together with no rhyme or reason. Neil Postman pointed out the absurdity of this, how news is more entertainment than informative.

The information is supplied by beautiful or charismatic people. The presenters choose the content based on what will grab the most attention. The show jumps from one topic to the next with no connection, complete with cool transitions.

While the film doesn’t elaborate too much on the nature of profit (besides a slightly cheesy monologue), it does presents how it harms the news. The purpose of news may be to inform people about the world, but the network needs money. News shows are in competition with all other shows. The only way to compete is create viral content. Diana cares more about viral content for that reason, a story that will grab people’s attention rather than inform them.

It’s a dark film, but not a grimdark one. What makes it so dark aren’t the people but the ideas. Jensen’s monologue is a perfect example of that. It should’ve been a weakness since it lays out an idea, rather than show it. However, it’s both written well and helps the film focus on its purpose. It’s not a story of cruel people being cruel to innocent ones. Rather, it’s how certain ideas – profit, viral content – are so tempting, and make us into cruel people. As Schumacher criticizes Diana, he points out the specific thing that turns her into a profit-chaser. Beale is just as guilty as everyone in the network, since he goes along with his exploitation.

The darkness of the film isn’t like real news. Its purpose isn’t to shock the audience but make them understand. Diana’s main role is to warn us of the appeal of viral news. If it’s hard to watch, it’s only because we see ourselves in Diana. Such a film isn’t misanthropic. It’s concerned about humanity and its nature, so it tries to show us its flaws in-depth rather than just make us hate them.

It does suffer from being very obvious. It has a clear mission statement and never for a second it pretends it’s realistic. People give off long, meanigful monologues that only happen in online communication. The balance is a little off, since it often wants to be and then satirical and then dramatic. Eventually though it settles on being exaggerated instead of realism. This way the writers take advantage of their skill. Even if the monologues are obvious, they’re beautifully written. Jensen’s monologue doesn’t make us hate him, but persuades us.

Network is a brilliant film. It may not have a stylistic quirk to make it viral, but then again the purpose is exist is to criticize the nature of viral content. The only hooks it has are satirical and a few good jokes. It’s a well-written, thrilling film that’s emotionally engrossing and explores its subject matter to the limit. People who think entertainment and thoughtfulness are mutually exclusive clearly haven’t watched this. Besides being a little obvious in places, it’s a brilliant film.

4.5 messages out of 5 mediums

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