Melanie Martinez – Cry Baby

Cry_baby_cover
Melanie is late to the game. There has been a wave of Pop singers who sound like a response to the abundance of empowerment anthems. You know this style has been bled dry when Sia tries to write a vulnerable song about alcoholism and ends up ripping off “Titanium”.

Lana Del Rey was about the darker side of hedonism and hot bad guys. Tove Lo sang about the loneliness that finds even the sexiest women. Although they made great albums, Martinez feels like the true beating this genre needs. Tove Lo and Lana still sang like beautiful people. Melanie is the voice of the outcast.

Thematically, the album has more in common with Marilyn Manson and Nine Inch Nails. Its structure is similar to the famous album by these two. The songs don’t tell a story as much as they show a psychological journey of a character, who starts off as Cry Baby and ends up as Mad Hatter.

This is not the trouble of a beautiful girl who just needs to choose a different environment. Melanie’s protagonist is an outcast who finds rejection wherever she goes. On “Dollhouse”, she finds no warmth in a family that’s fine only on the surface. On “Carousel” and “Soap”, she’s rejected romantically. The former deserves special mention. It’s one of the few songs where the hopelessness of love is considered.

The rejection climaxes in “Pity Party” and “Tag, You’re It”. In the former, Cry Baby realizes she has nobody. On the latter, someone finally notices her and it’s a sexual predator. Eventually, she uses the same innocence and tenderness she had in the title track for rebellion. Poisoned “Milk and Cookies” get rid of the asshole. The ending is optimistic – she rejects society and its superficiality on “Mrs. Potato Head” and finds joy in “Mad Hatter”.

Superficiality is a big deal here, and in Pop music. How we look, in fact, is a plague that still infects women. Female musicians will still get praised more for their looks than men, as if it has any bearings on the quality. On Little Mix’s “Black Magic” music video, a change of clothes suddenly makes the guy interested.

Melanie is obsessed with how we use fancy covers to hide things. Almost every song here involves bad things having a nice cover, from the dollhouse that hides a dysfunctional family to the poisoned milk and cookies. That’s where Melanie’s childish aesthetic comes into play.

The whole album uses childish aesthetic to express dark themes. The music is the same. The melodies have a nursery rhyme-like quality. Nothing is actually aggressive or loud. “Worth It” is more abrasive musically, but then comes the chorus of “Milk and Cookies”.

While this aesthetic is often brilliant and Melanie sounds like a visionary, it also highlights how inexperienced she is. There’s a reason The Downward Spiral wasn’t Reznor’s first album. Melanie swings between being obvious and delivering just the right line. On “Dollhouse”, you get lines like “Pose with your brother, won’t you be a good sister?”. It’s brilliant in the way it creepily hints at sexual harassment. Then she bluntly states her Dad is having an affair.

She doesn’t stray from the concept, and that’s good. Only two songs feel slightly out-of-place. “Training Wheels” is a love song that’s great on its own but lacks the darkness that will connect it to the rest. “Pacify Her” is the sort of thing I’d expect from Lana Del Rey and Tove Lo. For a brief moment Cry Baby is an attractive girl that can steal others’ boyfriends?

“Mrs. Potato Head” has been already highlighted by many as the best song on the album. It should’ve spread like wildfire through Tumblr and become a meme. It’s an even better anti-beauty anthem than that Manson track. It has no subtly, it doesn’t need any. Someone need to sing “No one will love you if you’re unattractive”. It’s not about plastic surgery, but about our worship of beauty. We wouldn’t need plastic surgeries if we wouldn’t worship beauty like this. It’s also one of the softest songs on the album, and that only makes it cut deeper.

There will be weirder Pop albums, but Cry Baby is the one we need now the most. Its musical backdrop is unique, but not very attention grabbing. It exists to go along with Melanie’s ideas, but she doesn’t expand on them. The most attention-grabbing thing musically is the bass drop in “Soap”, which uses bubbling sounds. The album doesn’t need an overblown sound. Its smallness fits with the childish atmosphere.

The rough edges prevent it from being a classic, but it’s still a brilliant Pop album. It doesn’t even come close to being a “singles with filler” album. The singles are actually some of the weaker tracks. Melanie manages to create a persona of her own and not just create a collection of great songs, but a sequencing that works. It’s also another step forward from the bland empowerment we’ve been plagued with. I wonder what will replace Melanie’s brand of depressed Pop.

4 dollhouses out of 5

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